Earn Your XXs Campaign
We know our target audience is in a transitional stage. Life is changing rapidly and it’s not going to slow down for those who aren't ready. Dos Equis is not here to hold your hand through these big life changes—nor are we going to treat you as if you can’t reach your goals. Instead, we will be the brand to motivate and push you to broaden your horizons and take that leap of faith. Thus, our campaign is one of promoting ambition—to go beyond your initial roadblock—to obtain more, to go for that promotion, to view the world from a different perspective, to experience life in a new way—to be successful.
To earn your XX’s.