Citi Double Cash card

 
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THE ASK

Create a compelling direct mail piece that will be sent to people with a low FICO score (600-649) to drive an increase in acquisitions.

Key Strategic Idea

For them, credit = opportunity.


CREATIVE CONCEPT: Give You Credit

It’s a good rule of thumb to give credit where credit is due, and that’s why we’re acknowledging you. You’ve been hand-picked to apply for one of the best cash back cards around, because you don’t only deserve a second chance, you deserve some credit, too.

PDFs

 Credits

CD: Anders da Silva AD: Kate Oxler CW: Anna Redman