American Airlines AAdvantage MileUp Card
THE CARD THAT TRANSFORMS YOUR EVERYDAY INTO YOUR NEXT ESCAPE
The AAdvantage MileUpSM card is designed for people who value travel for the feeling it gives them the feeling of possibilities, the feeling of travel getting closer.
To fight direct mail fatigue, we needed to give the MileUpSM card a new look and feel that was consistent with the card’s branding.
QTY: 450K test, 5MM rollout
Key Strategic Idea
The American Airlines AAdvantage® MileUpSM card transforms your everyday into your next escape.
Are you on the beach, sipping a sweet drink, catching up on your tan?
No? Well, you could be.
We wish you were here leaning against a tiki bar ordering a marg instead of leaning against your kitchen counter opening this offer. So now’s the time to take a break from the mundane rhythm of everyday and turn your simple purchases into miles that let you escape with The American Airlines AAdvantage® MileUpSM card.
See you soon.
CD: Anders da Silva AD: Kate Oxler CW: Anna Redman