American Airlines AAdvantage MileUp Card

 
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THE CARD THAT TRANSFORMS YOUR EVERYDAY INTO YOUR NEXT ESCAPE

The AAdvantage MileUpSM card is designed for people who value travel for the feeling it gives them the feeling of possibilities, the feeling of travel getting closer.


THE ASK

To fight direct mail fatigue, we needed to give the MileUpSM card a new look and feel that was consistent with the card’s branding.

QTY: 450K test, 5MM rollout

Key Strategic Idea

The American Airlines AAdvantage® MileUpSM card transforms your everyday into your next escape.

CREATIVE CONCEPT

Are you on the beach, sipping a sweet drink, catching up on your tan?

No? Well, you could be.

We wish you were here leaning against a tiki bar ordering a marg instead of leaning against your kitchen counter opening this offer. So now’s the time to take a break from the mundane rhythm of everyday and turn your simple purchases into miles that let you escape with The American Airlines AAdvantage® MileUpSM card.

See you soon.

Love,

Vacation

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PDFS

 Credits

CD: Anders da Silva AD: Kate Oxler CW: Anna Redman